FanDuel Tabs Kay Adams To Lead Rebrand From TVG Community

FanDuel introduced Thursday that it’s rebranding its TVG Community to FanDuel TV and can characteristic former NFL Community anchor Kay Adams on its new weekday morning present, which can debut subsequent month as a part of the launch.

FanDuel TV will probably be obtainable as a linear cable community on virtually each main supplier, whereas its streaming platform will probably be generally known as FanDuel+ and will probably be obtainable on Roku, Apple TV, and Amazon Fireplace. Each platforms will launch in September and embrace content material from Pat McAfee, the previous Indianapolis Colts punter who has carved out a distinct segment within the sports activities wagering house along with his eponymous present, and from Invoice Simmons’ Ringer Community.

“FanDuel TV is the primary community designed from the bottom as much as be watched by viewers with their cellphone in hand,” mentioned Mike Raffensperger, FanDuel’s chief business officer, in an announcement. “We intend for FanDuel TV to sit down on the intersection of reside sports activities and interactive content material and consider Kay is the very best instance of an on-air expertise who can carry followers nearer to the narratives of the video games they care about most. Our aim is to offer followers compelling programming to observe and wager on in tandem with our cellular app.”

Extra Methods to Win, hosted by former ESPN anchor Lisa Kearney, will proceed to air, and FanDuel TV will add reside worldwide skilled basketball league protection to enhance its horse racing slate. FanDuel TV is anticipated to hold NBL motion from Australia, the Chinese language Basketball League, and each German and French leagues.

Adams bolsters NFL betting stature

Buying Adams, a driving pressure behind the success of Good Morning Soccer on the NFL Community throughout her six-year stint, is one other instance of the significance of reaching the NFL viewers in terms of sports activities wagering within the U.S. She could have her personal hourlong present that airs 11 a.m. EDT Monday by means of Friday and can transcend soccer to different sports activities, in addition to leisure personalities.

Because the NFL enters its second season with “official sports activities betting companions” and “accredited sportsbooks,” expectations are excessive for all operators to generate vital deal with by means of each conventional wagering and parlay wagering.

FanDuel was first to market with same-game parlays, which have contributed to FanDuel’s rise because the business chief for market share whereas changing into the primary sportsbook within the U.S. to show a quarterly revenue. The launch additionally comes when New York is about for its first full NFL common season with cellular wagering, providing the prospect for the Empire State to achieve $2 billion in complete deal with in October.

McAfee a identified commodity

In December, FanDuel signed McAfee to a four-year deal value a reported $120 million after the 2 events signed the same deal in July 2020. His content material firm, Pat McAfee Inc., additionally offers gambling-focused podcasts and has branched into different sports activities, together with hockey {and professional} wrestling. McAfee loved a meteoric rise within the sports activities wagering house with Barstool, the place he labored from 2016 to 2018 following his retirement from the NFL.

“Having confirmed on-air expertise, reside content material from probably the most influential title in sports activities media in Pat McAfee, and the business’s greatest group overlaying horse racing right now demonstrates that FanDuel TV will probably be a dynamic community from day one,” mentioned FanDuel Group CEO Amy Howe.

The Ringer, based by Simmons in 2016 shortly after his acrimonious departure from ESPN, is greatest identified for sports activities and pop-culture podcasts throughout digital platforms. FanDuel didn’t define what sort of particular content material The Ringer could be offering its community.


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